DANDAD AWARDS 2008

"CREATE A COPY-BASED CAMPAIGN PROMOTING THE IDEA OF REALLY LISTENING AS OPPOSED TO JUST HEARING"
To achieve the brief above I shall focus on the fundermental element; "copy-based." Copywriter Definition:

The "copy" in this case means the words that a user will see when
visiting a web site or using a software application. A lot of people
undervalue the work of a copywriter and usually opt to write their own
content. However, a good copywriter can transform otherwise boring text into
catchy and informative text that can have an immediate impact on the
bottom line.

Unlike a technical writer whose work is intended to inform, a
copywriter is striving to persuade. For example, a copywriter would write an ad
designed to sell a big-screen TV, while a technical writer would write
the operating manual to tell you how to use it.

The fundermental element is to concentrate on the written text of the advert. I shall have to deliver a PURSASIVE caption, concentration on visuals to enhance the written caption.

Research to follow:
Define HEAR and LISTEN, origins, meanings, other languages
HEAR VS LISTEN
Slogans
contact a copy-writer
create audio recording of slogans, test the effective whit of slogans through hearing rather than seeing (visuals)
Previous copy based Dandad awards
LAyout of dandad awards book- copy-based
cllients interests
target audience...

The key issue towards this project is to keep things simple and conceptual. From previous work and discussion towards the D&DA awards 2008, it is evident that succession seems to show through following the brief, keeping ideas simple and following the origions of the considerations and target audience.