My Music
Wednesday 27 February 2008 15:45-16:00 (Radio 4 FM)
Chris Ledgard looks at the global war between the defenders of intellectual property and those determined to share it.
The music industry has been revolutionised by the internet explosion. With free music available online, why should anyone pay for it?
Followed by News.
This program is an excellent hearing for My dissertation studying digital technology's impact on comtempory law. One of my chapter tackles the relationship of music and law, mainly focusing on intellectual propery and copyright.
The earlier broadcast allowed me to hear a contrast of opinions and previous cases, proving to really helpful in terms of researching the argument in the essay.
My Music
Wednesday 27 February 2008 15:45-16:00 (Radio 4 FM)
http://www.bbc.co.uk/radio4/mineallmine/pip/2n5sw/
Wednesday 27 February 2008
Tuesday 26 February 2008
''l'art pour l'art''
In search of some inspiration and London air i had a walk through the tate modern last weekend. Now, admittidly i am not a huge fan of art and my own critique is vague, yet still an opinion. I admire the tate itself as it is like no other gallery. Almost a playground. There is a certain disorder and lively presence, children run through oblivious to all, adults zig zagging from left to right. Its almost impossible to be rule breaking. But within these walls, in fact for this point im about to raise lets look at those walls of the 5th floor,"idea and object."
Now through walking around idea and object i walked out with a contrast of opinions, both insightful and awkward. The insighful event was coming accross the work of Jenny Holzer. This work consisted of a collage of A4 coloured paper, much like the shades and form of a post-it note. THe jaxtoposed A4 sheets filled a wall as big as a double decker bus, creating a powerful array of colours. The most interesting part was the message conveyed. As i am studying copy, this struck me as a very powerful example of how copy can be affective, aswell as stand alone. see examples:
SIMPLICITY OR BONE IDOL?
The question that left rotating in my mind is one i shall leave open and invited. Here are two images:
Image 1:
Image 2
The question that i asked myself is how image one, something so simple, even named black square with blue square. can have such a simple idea yet a huge role in the tate?? its not the fact of whether i like it or not? But just the idea of simplicity to its most singular form. On the othr hand image 2 offers the complete opposite dinamics. so my question is done something simple necessarily mean its easier or less work compared to say inage two whereby there is more detail??
Now through walking around idea and object i walked out with a contrast of opinions, both insightful and awkward. The insighful event was coming accross the work of Jenny Holzer. This work consisted of a collage of A4 coloured paper, much like the shades and form of a post-it note. THe jaxtoposed A4 sheets filled a wall as big as a double decker bus, creating a powerful array of colours. The most interesting part was the message conveyed. As i am studying copy, this struck me as a very powerful example of how copy can be affective, aswell as stand alone. see examples:
SIMPLICITY OR BONE IDOL?
The question that left rotating in my mind is one i shall leave open and invited. Here are two images:
Image 1:
Image 2
The question that i asked myself is how image one, something so simple, even named black square with blue square. can have such a simple idea yet a huge role in the tate?? its not the fact of whether i like it or not? But just the idea of simplicity to its most singular form. On the othr hand image 2 offers the complete opposite dinamics. so my question is done something simple necessarily mean its easier or less work compared to say inage two whereby there is more detail??
Sunday 17 February 2008
Guess the slogan?
As well as constructing an interview helping gain experience about the subject copywrite, I have been looking at copy itself. To understand how to write successfully, using powerful termonolgy i have been looking at slogans and qoutes.I find that qoutes are profoundly the key exam of how copy can be carried as power. The amount of people that refer to qoutes like a personal advert. For example on facebook the author can add their favourite qoutes, projecting their views through the whit of others, much like the idea of an advert. To see how affective copy can be here are a few advert slogans, standing alone from any visuals. see how effective you think they are as copy alone.
Kellogg Company .................The best to you each morning
Kellogg's Rice Krispies......... Snap! Crackle! Pop!
Kellogg's Sugar Frosted Flakes ..They're G-r-reat!
Kentucky Fried Chicken ..........Buy a bucket of chicken and have a barrel of fun
.................................Finger-lickin' good
.................................Real goodness from Kentucky Fried Chicken
.................................Corn and cluck for a buck
Kiwi Shoe Polish................ When your shoes shine, so do you
Kleenex Tissues................. Don't put a cold in your pocket! - Use Kleenex Tissues
KLM .............................The reliable airline ( yeah right!!)
Kellogg Company .................The best to you each morning
Kellogg's Rice Krispies......... Snap! Crackle! Pop!
Kellogg's Sugar Frosted Flakes ..They're G-r-reat!
Kentucky Fried Chicken ..........Buy a bucket of chicken and have a barrel of fun
.................................Finger-lickin' good
.................................Real goodness from Kentucky Fried Chicken
.................................Corn and cluck for a buck
Kiwi Shoe Polish................ When your shoes shine, so do you
Kleenex Tissues................. Don't put a cold in your pocket! - Use Kleenex Tissues
KLM .............................The reliable airline ( yeah right!!)
WIN a copywriters guide to success!!!!
Win, a powerful word, usually directed for the reader as a submissive ploy. So how is it that some words filter through us yet others can cast us away for hours. To answer this question bluntly, i do not know! However, In order to understand the arts of copyright i planned an interview on Friday 15th with Leif Kendall, a former advertising copywriter based in Shoreham. One of the key questions answered was " What makes a good copywriter?" This question proved to be split into three catogory's:
Curiosity, Business brain and Creativity. To break down these catogories i would like to refer Leif Kendalls blog where he has to written about the interview, As he to found the interview helpful, in terms of stepping back to founermental questions about copywrite. http://kendallcopywriting.co.uk/?page_id=24. ( interview recorded and put onto disk).
STRESSING THE BENIFITS- This i learnt through the interview as a term used in the industry of copyright advertising. The rule of thumb approaches the advertiser to direct the message to the user, rather than the product. What value would it be to promote all the technical values of a product when the user will not understand. It is therefore better to stress how it shall benifit the user, rather than how the product overrides other products.
Curiosity, Business brain and Creativity. To break down these catogories i would like to refer Leif Kendalls blog where he has to written about the interview, As he to found the interview helpful, in terms of stepping back to founermental questions about copywrite. http://kendallcopywriting.co.uk/?page_id=24. ( interview recorded and put onto disk).
STRESSING THE BENIFITS- This i learnt through the interview as a term used in the industry of copyright advertising. The rule of thumb approaches the advertiser to direct the message to the user, rather than the product. What value would it be to promote all the technical values of a product when the user will not understand. It is therefore better to stress how it shall benifit the user, rather than how the product overrides other products.
Sunday 10 February 2008
DANDAD AWARDS 2008
"CREATE A COPY-BASED CAMPAIGN PROMOTING THE IDEA OF REALLY LISTENING AS OPPOSED TO JUST HEARING"
To achieve the brief above I shall focus on the fundermental element; "copy-based." Copywriter Definition:
The "copy" in this case means the words that a user will see when
visiting a web site or using a software application. A lot of people
undervalue the work of a copywriter and usually opt to write their own
content. However, a good copywriter can transform otherwise boring text into
catchy and informative text that can have an immediate impact on the
bottom line.
Unlike a technical writer whose work is intended to inform, a
copywriter is striving to persuade. For example, a copywriter would write an ad
designed to sell a big-screen TV, while a technical writer would write
the operating manual to tell you how to use it.
The fundermental element is to concentrate on the written text of the advert. I shall have to deliver a PURSASIVE caption, concentration on visuals to enhance the written caption.
Research to follow:
Define HEAR and LISTEN, origins, meanings, other languages
HEAR VS LISTEN
Slogans
contact a copy-writer
create audio recording of slogans, test the effective whit of slogans through hearing rather than seeing (visuals)
Previous copy based Dandad awards
LAyout of dandad awards book- copy-based
cllients interests
target audience...
The key issue towards this project is to keep things simple and conceptual. From previous work and discussion towards the D&DA awards 2008, it is evident that succession seems to show through following the brief, keeping ideas simple and following the origions of the considerations and target audience.
To achieve the brief above I shall focus on the fundermental element; "copy-based." Copywriter Definition:
The "copy" in this case means the words that a user will see when
visiting a web site or using a software application. A lot of people
undervalue the work of a copywriter and usually opt to write their own
content. However, a good copywriter can transform otherwise boring text into
catchy and informative text that can have an immediate impact on the
bottom line.
Unlike a technical writer whose work is intended to inform, a
copywriter is striving to persuade. For example, a copywriter would write an ad
designed to sell a big-screen TV, while a technical writer would write
the operating manual to tell you how to use it.
The fundermental element is to concentrate on the written text of the advert. I shall have to deliver a PURSASIVE caption, concentration on visuals to enhance the written caption.
Research to follow:
Define HEAR and LISTEN, origins, meanings, other languages
HEAR VS LISTEN
Slogans
contact a copy-writer
create audio recording of slogans, test the effective whit of slogans through hearing rather than seeing (visuals)
Previous copy based Dandad awards
LAyout of dandad awards book- copy-based
cllients interests
target audience...
The key issue towards this project is to keep things simple and conceptual. From previous work and discussion towards the D&DA awards 2008, it is evident that succession seems to show through following the brief, keeping ideas simple and following the origions of the considerations and target audience.
Subscribe to:
Posts (Atom)