Win, a powerful word, usually directed for the reader as a submissive ploy. So how is it that some words filter through us yet others can cast us away for hours. To answer this question bluntly, i do not know! However, In order to understand the arts of copyright i planned an interview on Friday 15th with Leif Kendall, a former advertising copywriter based in Shoreham. One of the key questions answered was " What makes a good copywriter?" This question proved to be split into three catogory's:
Curiosity, Business brain and Creativity. To break down these catogories i would like to refer Leif Kendalls blog where he has to written about the interview, As he to found the interview helpful, in terms of stepping back to founermental questions about copywrite. http://kendallcopywriting.co.uk/?page_id=24. ( interview recorded and put onto disk).
STRESSING THE BENIFITS- This i learnt through the interview as a term used in the industry of copyright advertising. The rule of thumb approaches the advertiser to direct the message to the user, rather than the product. What value would it be to promote all the technical values of a product when the user will not understand. It is therefore better to stress how it shall benifit the user, rather than how the product overrides other products.
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